Frequently Asked Questions
If your question is not answered here, please contact us.
What is Sellerly?
Sellerlyâs mission is to make selling better. We want your business to grow and overachieve, and we hope that our solutions will help you get there.
Sellerly is brought to you by the SEMrush team, and its 12 years of experience in providing solutions for marketeers. Being trusted by over 6,000,000 users, we know the value of our community. Thatâs why we are more than eager to listen to you, and the needs of our user base.
We plan to keep refining our toolkit and adding new tools and features by taking notes on your workflowâs hiccups and itches.
The Listing Protection tool
What is it?
The Amazon Listing Protection tool is an alert system for sellers that helps you to instantly respond to unwanted listing changes and traffic loss. The tool tracks your keyword positions, buy boxes, listing suppression, and prices.
How does it work?
- Add a listing
To start tracking a product, you need to enter the product pageâs URL or ASIN.
- Add keywords and Sellerâs name
Enter keywords the product ranks for in Amazon's search engine, and the sellerâs name to track Buy Boxes.
- Set up notifications
You can choose to get notifications via email or SMS.
Note: Suppression alerts require your Amazon MWS token. The tool will ask you to connect your Amazon seller account (unless you have already done so for the Split Testing tool). Beware that suppression alerts are only available for the listings of your own seller account.
The Traffic Insights tool
What is it?
The Amazon Traffic Insights tool is an analytics tool that allows you to evaluate and compare Amazon listingsâ traffic channels, and scale your marketing strategy accordingly.
How does it work?
- Add listings
Enter the URLs or ASINs of up to 3 listings to evaluate and compare their traffic channels.
- Check the reports
The Overview report shows the big picture of listings' reach â the estimated number of customers that can discover the product through all analyzed channels.
Google Organic - Traffic from Googleâs organic search results.
Referrals - Traffic that comes from the links from different websites.
PLA - Product Listing Ads are displayed for product-related searches on Google, but unlike standard text-based ads, they feature more information, like images, reviews, prices, special offers, and more.
Display Ads - The visual banner ads you see on a huge variety of advertising-supported websites of the Google Display Network.
The Listing Quality Check tool
What is it?
The Amazon Listing Quality Check tool is an audit tool for Amazon sellers that checks listings for incompleteness, Amazon Guidelines fit, and content errors, and provides recommendations for listing optimization.
How does it work?
- Add a listing
Enter the URL or ASIN of the product page you want to analyze, and let the tool collect data (may take up to 5 minutes).
- Check the report
Listing Quality Score - The overall well-being of a listing based on the ratio of failed and successful checks.
Amazon Requirements tab - Amazon requirements that must be met to avoid potential listing suppression.
Amazon Style Guides tab - Additional tips for improving the quality of your listing that are based on the Amazon Style Guide.
Ideas tab - Additional ideas for improving the quality of your listing that are based on best practices and our research.
Not-supported categories
Weâre working to perfect our reports for each specific category, but for now, some checks can be triggered incorrectly in the following categories:
Audible Books & Originals, Alexa Skills, Amazon Devices, Amazon Warehouse, Books, CDs & Vinyl, Collectibles & Fine Art, Credit and Payment Cards, Digital Educational Resources, Digital Music, Handmade Products, Home & Business Services, Gift Cards, Kindle Store, Magazine Subscriptions, Movies & TV, Prime Video, Software, Subscription Boxes, Vehicles, Video Games.
How often is the report data updated?
You can rerun the report at any time by clicking the Refresh button, but you should wait at least an hour between reruns to get the updated data.
The Split Testing tool
What is it?
This is a free split-testing tool for increasing Amazon sales by optimizing and split-testing product pages. After a simple set up, it takes over the whole process and automatically collects the data you need to grow your business. The tool allows you to run unlimited split tests, gradually improving to craft the most profitable listing.
To set up tests and manage your productsâ Split Testing requires an MWS token , so to use this tool youâll need a Professional Seller account in Amazon.
If you want to learn about the split-testing method and how it is applied to Amazon listings, check out our Amazon AB Testing & Split Testing Guide.
How does it work?
- Сonnect your Amazon account
To start optimizing your listings, you need to sign in and authorize your Amazon account, so you can manage your product pages in our tool.
To do that:
- Make adjustments and test them out
Our tool allows you to split-test your prices, titles, descriptions, and images:
- Change one of the elements of your Amazon product listing (you can do this within the tool).
- Run the test and start collecting live analytical data. Wait at least a week to see if the change was beneficial.
- Use the listing version that has more views and better conversions.
- Keep experimenting!
Does Amazon allow A/B tests?
Split-testing is completely in line with Amazon's rules and regulations, just remember to follow its official Style Guide.
How do I turn off Amazon notification emails?
Sellerly regularly pulls data from Amazon to keep track of your listingsâ performance. After each request, Amazon sends you an automatic notification email. If you want to disable âActive Listings Reportâ emails, you can do it in the settings of your Seller Central account.
- Log in your Seller Central account.
- Click on Settings, then select Notifications Preferences from the drop-down.
- Find the Reports section and click on the Edit button.
- Disable the Open Listings Report.
Which Amazon Marketplaces do you support?
Right now our tools are available only for the US Amazon Marketplace.
How does the 7-day trial period work?
We charge $0.50 to validate your card. If you decide to continue your subscription, that sum will be deducted from your next payment.
You can cancel your subscription if you donât want to continue using our paid tools. Otherwise, your subscription will be automatically continued.
When and how often will I be billed?
Our paid users will be charged on a recurring monthly basis. Charging occurs automatically each month on the same date as your first payment for the monthly subscription.
Note: The number of days in your billing cycle may fluctuate month to month, as the number of days in each month varies.
How do I cancel my subscription?
To cancel your paid subscription and stop the recurring payments, please email us at mail@sellerly.com (from the email address associated with your account if possible).
What can I do with a free Sellerly account?
The full functionality of our tools can be tested with a free 7-day trial, but you can also get some limited data by simply signing up.
Split Testing - free tool, unlimited use
Traffic Insights - unlimited Overview reports
Listing Quality Check - unlimited checks for Amazon Requirements
What happens to my account if I cancel the paid subscription?
After canceling a paid subscription, you can still use the free version of Sellerly.
If you choose to renew your paid subscription, you can continue to use Listing Protection without going through setup, as weâll be keeping the list of the products you previously monitored.
Can I use my SEMrush credentials to log in to Sellerly?
No, you need to create a Sellerly account to use our Amazon tools.
If you have any more questions, contact us.