Sellerly is your tool for increasing Amazon sales by optimizing and split testing product pages. After a simple set up, it takes over the whole process and automatically collects the data you need to grow your business. You can run as many tests as you like, our tool is free and there are no additional limits.

Right now our tool is available only for the US Amazon Marketplace. We're working to hopefully start supporting other countries.

Sellerly is brought to you by the SEMrush team, and its 11 years of experience in providing solutions for marketeers. Being trusted by over 4,000,000 users, we know the value of our community.

That’s why we are more than eager to listen to you, and the needs of our new user base.

We plan to keep refining our split-testing tool and adding new features by taking notes on your workflow’s hiccups and itches. The split-testing tool is just the first step for us, and we are willing to build upon it.

We want to make your Amazon business the smoothest there is.

You might have good sales, but there are always ways to improve. You can’t know for sure, unless you have the test data to prove it. Your Amazon listings are most probably underperforming right now and you are losing money.

Running multiple tests for multiple listings manually would be time-consuming, inefficient, and quite frankly, insane when you can have Sellerly, our Amazon split-testing tool, automate the whole process for you free of charge.

Split testing is completely in line with Amazon's rules and regulations, just remember to follow its official Style Guide.

How long does it take to get test results?

You will be getting live testing data with our tool, but to get enough data for a definitive conclusion, we recommend you wait for at least two weeks per experiment.

Remember that there are various forces (e.g. holiday season) that can disrupt the statistical confirmation, so you might want to add a couple of weeks for the experiment to be valid.

When is the testing complete?

Strictly speaking never. Split testing is all about gradually improving upon improvements.

Of course, there’s a scenario where you hit your peak conversion rate, but it’s not going to stay that way forever. The market is a boisterous scene, and you need to keep working to stay on top.

What result numbers are good/bad?

It’s really on a case by case basis, but even a 1% bump in your conversions might be worth hundreds and thousands of dollars that you could be making.

You can perk up your product pages by changing and split testing the imagery, wording, and pricing.

Imagery

The buying decision process is inherently visually guided, and the importance of products’ images cannot be overstated. Your main product image is the first impression you will make on a person browsing the merchandise, so try to stand out while showing the best qualities of your products.

Invest in professional photos, try different angles and positions, try packed and unpacked presentation, show products in use. But before you start snapping away new pictures for your listing, it might be a good idea to freshen up on Amazon's official image guidelines.

Wording

Once you’ve grabbed your customer’s attention with a great image, the title of your listing comes into play. It should be relevant and concise, but still informative and inspiring further examination.

Description is the next element for you to tweak here. Descriptions provide more space to elaborate on a product’s strengths, so use them wisely – start by telling how your product solves your customer’s problem. Then describe other benefits, your type of product and its functions.

Just remember, while chasing for the most compelling phrasing, that you should actually name your product in the title, and give it an honest description. Also remember to add keywords to your Amazon listings, so that your products will be visible in search.

Pricing

Pricing probably should have been first on the list, but it would have been too obvious. Besides, if you’ve crafted a perfect listing with all of the previous elements, your price is right.

Unfortunately, it’s not as simple as “raise price - get more money.” You shouldn’t be afraid to test out higher prices, but if you’ll shift fewer units for a higher price, your eventual revenue might go down, while actually lowering your price may significantly increase your profits. All of this is a definite “maybe”, until you proof test it. There’s a lot of intricacy and some can be predicted, but still only to a certain point.

Leaving economics aside, there’s also a lot of psychology involved. Many, many subtle factors affect the price processing of your customers. What would you go for—$22.00, $21.97, or $21.99?

Don’t jump to a conclusion too quickly. Remember—it’s not all about math. Studies show that even the syllabic length of the numbers in your price have an influence on decision making. The longer it takes to say the number, the more mental space it occupies, and the larger the number seems.

Factoring in all of the variables and making the right choice on the first try is close to impossible. Testing out theories and collecting data is critical for the successful seller.

Sellerly regularly pulls data from Amazon to keep track of your listings’ performance. After each request, Amazon sends you an automatic notification email. If you want to disable “Active Listings Report” emails, you can do it in the settings of your Seller Central account.

Log in your Seller Central account.

Click on Settings, then select Notifications Preferences from the drop-down.

Find the Reports section and click on the Edit button.

Disable the Open Listings Report.